Bad Bunny's Accessible Fashion Shines on the World Stage—Here's Why It Matters
Bad Bunny could have taken the stage at the 2026 Super Bowl Halftime Show in a dazzling array of high-end fashion—another Prada, another Schiaparelli, or a custom piece from Maison Margiela. But instead, he chose something different: an outfit that many could recognize and, more importantly, relate to. This decision carried a deeper meaning beyond just style, as it became part of a larger narrative about culture, identity, and accessibility.
Headlining as the first artist to perform a Super Bowl halftime show entirely in Spanish, Bad Bunny delivered a performance that was not only electrifying but also rich with cultural storytelling. The show celebrated his Puerto Rican heritage, featuring elements that reflected his roots and a cast of collaborators who emphasized community and unity. However, beyond the music and visual spectacle, his choice of clothing subtly highlighted one of the night’s most significant themes: that art, culture, and identity belong to everyone, not just a select few.
Why Choose the Accessible Over the Exclusive?
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Most performers at events like the Super Bowl often opt for luxury brands. After all, when you're a global superstar, it's easy to choose looks that only a small percentage of the audience could ever afford. Bad Bunny has done this before; just days earlier at the Grammys, he wore a custom Schiaparelli tuxedo designed for the occasion. Yet, for the Super Bowl halftime show, he surprised many by wearing a custom outfit designed by Zara, a Spanish-based brand known for its affordability and wide reach.
The cream-colored ensemble, with its athletic silhouette and understated tailoring, marked a departure from the typical couture seen at such events. His look included a jersey with the name “Ocasio”—a nod to his own last name—and the number 64, which held personal significance tied to family and heritage. Specifically, his uncle wore number 64 when he played football.
It's important to note that this wasn’t a casual choice. The outfit was custom-made, styled by longtime collaborators Storm Pablo and Marvin Douglas Linares, and built to perform under the bright lights of one of the world’s most-watched stages. Yet, the decision to work with a brand like Zara—known for being accessible globally—was intentional. It reinforced a message of inclusivity that has been central to Bad Bunny’s career.
The Look: Where Athletic Energy Meets Avant-Garde Fashion
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Bad Bunny’s look leaned into futuristic minimalism with a sporty, performance-ready edge. He was dressed head-to-toe in an all-white ensemble that blended athletic gear with avant-garde styling. The oversized jersey-style top, boldly stamped with the number 64, paid homage to classic sports uniforms, while the layered long-sleeve base and structured gloves elevated it to something more theatrical and stage-ready.
The monochrome palette kept everything sleek and intentional—no distractions, just silhouette and texture doing the talking. Cinched details at the waist added shape to an otherwise loose, boxy fit, balancing comfort with visual structure. Accessories like the performance headset and in-ear monitors reinforced the live-show energy, making the outfit feel purpose-built for a massive stadium moment rather than just a fashion statement.
The Accessories
The look was completed with a gold Royal Oak Audemars Piguet watch and his newly released BadBo 1.0 sneakers by Adidas, which retail for $160.
Fashion as a Statement of Belonging
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Fashion at its best does more than decorate; it communicates. In this instance, Bad Bunny’s choice spoke to belonging, representation, and visibility. By wearing a look connected to a brand with global reach, he intentionally aligned himself not only with fans who might one day wear similar clothes but also with people who rarely see their own experiences reflected on such a grand stage.
At a time when fashion on major platforms often feels distant and aspirational, this moment felt inclusive. It said that style, culture, and identity shouldn’t be gated behind luxury price tags. It reminded audiences that fashion can belong to everyone—and that what you wear doesn’t have to place you on the outside of something grand.
Moreover, Bad Bunny’s fashion history reflects a broader commitment to expression without limitation. In past interviews, he’s spoken openly about dressing in ways that felt authentic to him, even before fame gave him the platform to do so. From wearing women’s-inspired clothing early in his career to embracing a fluid mix of streetwear and high fashion, his style has always been deeply personal, not merely performative.
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